Where Analytics Meet Athletics
During the pandemic, Dan and Aaron noticed a troubling trend: many investing and sports betting apps were beginning to become gamified, prioritizing user engagement over genuine profitability. As a result, users were losing significant money to large corporations and sophisticated investors rather than building financial stability. This inspired the founding of Cleat Street, driven by a vision to flip the script on predatory sportsbooks—empowered by the right resources, education, and support.
What began as a small, close-knit community of bettors has grown into a thriving network of over 500 friends and family. With offices in San Francisco and Denver, we’re dedicated to expanding our team to support our growing community of license holders across the U.S.


A Journey of Extraordinary Achievement and Celebrating Milestones
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Meet the Team!




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Finance and Accounting
Our back-office operations are essential to maintaining the company’s financial well-being. This team handles budgeting, monitors compliance, and delivers comprehensive reports to guide strategic decision-making. By ensuring efficient resource allocation, prudent risk management, and alignment with long-term financial goals, they contribute to the company’s transparency, stability, and overall growth.
Human Resources
Our Human Resources department collaborates with employees to create an environment that promotes growth, teamwork, and well-being. At the same time, our recruiters ensure a thoughtful and engaging experience for candidates, making every individual feel valued and respected. Rooted in attention to detail, humility, intellectual curiosity, and a passion for continuous learning, we strive to enhance workplace culture, provide exceptional support, and attract top talent.
Office and Facilities
The Office and Facilities team ensures a smooth, efficient, and comfortable work environment. From workspace design to essential services, they make sure employees have the tools and resources needed to thrive. Their dedication to maintaining a well-organized and functional workplace boosts productivity, enhances employee satisfaction, and upholds the company’s operational excellence. Plus, they know how to throw the best parties!
Legal and Compliance
The Legal and Compliance team is a dedicated group of experienced lawyers and analysts focused on protecting the company’s operations and empowering colleagues to work with confidence. They provide strategic guidance on a wide range of matters, ensuring compliance in an ever-evolving regulatory landscape. Whether supporting current operations or facilitating expansion into new products and global markets, this team plays a crucial role in upholding the company’s integrity and driving sustainable growth.
Growth and Education
The Onboarding and Education team empowers stakeholders with the knowledge and tools to reframe sports betting as a strategic, data-driven practice. They develop comprehensive onboarding programs, create accessible educational resources, and foster continuous learning to help clients approach betting like a financial market—rooted in risk assessment and probability rather than pure chance. By equipping users with analytical insights and strategic decision-making skills, they cultivate a community of informed bettors, driving smarter choices, long-term engagement, and sustainable growth.
Customer Success
The Customer Success team plays a vital role in building strong, long-term relationships and ensuring clients achieve their goals with our solutions. Acting as client advocates, they collaborate across departments to incorporate feedback, influence product development, and foster innovation that aligns with client needs. By analyzing usage patterns and addressing challenges before they arise, they bridge knowledge gaps and enhance the overall client experience. Committed to lasting partnerships, the team positions our solutions as essential tools for client growth, efficiency, and competitive success.